The base is always the old value
Percentage change is measured against the starting value. That is why 80 → 100 is +25% while 100 → 80 is only −20%. The chart above shows how big the asymmetry gets: after a 50% drop you need a 100% gain to break even.
Percent vs percentage points
When the value itself is a rate or share (say 10% → 12%), the difference is better stated in percentage points: +2 pp, which is a 20% relative increase.
Examples
A price going from 250 to 300 is +20%. Revenue falling from 1.5M to 1.2M is −20%. Followers growing from 1,000 to 1,300 is +30%.