Why it matters
“The rate went up 2%” is ambiguous: it can mean 10% → 12% (+2 pp) or 10% → 10.2% (+2% of the rate). Economists, banks and central banks therefore talk about points whenever the value itself is a rate or share.
Where you see it
Interest rates, vote shares, website conversion, unemployment, inflation. “Conversion rose from 2% to 3%” is +1 pp, but +50% more purchases at the same traffic.
Basis points
Finance also uses basis points: 1 bp = 0.01 pp. A 25 bp rate hike is +0.25 pp.